The art trucks of Japan made their debut in the 1975 smash hit Truck Yaro!, roaring onto the big screen to wow Japanese moviegoers. Decorated with banks of flashing lights, lengths of aluminum piping, and sheets of shining steel, these vehicles were brash, colorful and unapologetic. A new word was quickly coined--"dekotora" (decorated trucks)--and soon colorfully decorated trucks could be seen on roads throughout Japan. The art truck had entered popular culture. Some 30 years later, Japan's art trucks have become highly stylized creations that attract a loyal following of hobbyists and professional drivers. This stunning collection of decotora photos reveals both the beauty of Japan's art trucks and the creative talents of their owners. Described as masterpieces of the highway, the art trucks of Japan are a must-see for all lovers of vehicle art and extravagant design.
